The Perpetual Restart: How Short-Cycle Thinking Is Costing Companies More Than They Realize
Many organizations have mistaken the rhythm of constant reinvention for a sign of organizational agility. In reality, the pattern of quarterly reorganizations, frequent tool replacements, and recurring strategy pivots carries a compounding cost that rarely appears in any budget line. The businesses that build durable competitive advantage are not the ones that reset most often — they are the ones that have learned to improve what they already have.